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Morsel, Inc. (STUDIO) Privacy Policy 

This privacy policy will explain how Morsel, Inc. uses the personal data we collect from you when you use our website or mobile app or other digital property of Morsel, Inc.


  •               What data do we collect?

  •               How do we collect your data?

  •               How will we use your data?

  •               How do we store your data?

  •               Marketing

  •               What are your data protection rights?

  •               What are cookies?

  •               How do we use cookies?

  •               What types of cookies do we use?

  •               How to manage your cookies

  •               Privacy policies of other websites

  •               Changes to our privacy policy

  •               How to contact us

  •               How to contact the appropriate authorities


What data do we collect?

Morsel, Inc. collects the following data:

Personal identification information

  • Name

  • Email address

  • Connected social media account numbers

  • Date of birth

  • Country

  • Gender

  • Financial information for billing purpose

Other non-personal identification information

  • Anonymized advertising ID (IDFA, AIFA)

  • IP address

  • App store region

  • Data related to app usage including but not limited to workout history, reward redemptions, subscription status, etc.

  • Attendance;

  • Length of class;

  • The difficulty of class;

  • Heart Rate;

  • Speed;

  • Distance;

  • Other Healthkit data;

  • Other information as may be requested.

How do we collect your data?

You directly provide Morsel, Inc. with most of the data we collect. We collect data and process data when you:

  •               Register online or place an order for any of our products or services.

  •               Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.

  •               Use or view our website via your browser’s cookies.

Morsel, Inc. may also receive your data indirectly from the following sources:

  •               Social media follower information from our customer relationship management platform Intercom

How will we use your data?

Morsel, Inc. collects your data so that we can:

  •     Process your order, manage your account.

  •     Email you with special offers, newsletters, product updates, and related marketing communications

  •     Provide you a personalized experienced both in-app and via communication channels based on your indicated and inferred preferences

If you agree, Morsel, Inc. will share your data with our partner companies so that they may offer you their products and services.

  •     Huami Co.

  • When Morsel, Inc. processes your order, it may send your data to, and also use the resulting information from credit reference agencies to prevent fraudulent purchases.

How do we store your data?

  • Morsel, Inc. securely stores your data via Amazon Web Services (AWS).

Morsel, Inc. will keep your data until you request we delete your data or until Morsel, Inc. dissolves as an entity. Once one of these two events occur, we will delete your data by removing events related to your user profile from our database.


Morsel, Inc. would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies.

  •     Huami Co.


If you have agreed to receive marketing, you may always opt out at a later date.


You have the right at any time to stop Morsel, Inc. from contacting you for marketing purposes.


If you no longer wish to be contacted for marketing purposes, please email


What are your data protection rights?

Morsel, Inc. would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:


The right to access - You have the right to request Morsel, Inc. for copies of your personal data. We may charge you a small fee for this service.


The right to rectification - You have the right to request that Morsel, Inc. correct any information you believe is inaccurate. You also have the right to request Morsel, Inc. to complete information you believe is incomplete.

The right to erasure — You have the right to request that Morsel, Inc. erase your personal data, under certain conditions.


The right to restrict processing - You have the right to request that Morsel, Inc. restrict the processing of your personal data, under certain conditions.


The right to object to processing - You have the right to object to Morsel, Inc.’s processing of your personal data, under certain conditions.


The right to data portability - You have the right to request that Morsel, Inc. transfer the data that we have collected to another organization, or directly to you, under certain conditions.


If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:


What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our website, we may collect information from you automatically through cookies or similar technology.


For further information, visit


How do we use cookies?

Morsel, Inc. uses cookies in a range of ways to improve your experience on our website, including:

  •     Keeping you signed in

  •     Understanding how you use our website

  •     Share your profile information with you


What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

  • Functionality — Morsel, Inc. uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and the location you are in. A mix of first-party and third-party cookies are used.

  • Advertising — Morsel, Inc. uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Morsel, Inc. sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you

visit another website, you may be shown advertising based on your browsing patterns on our website.


How to manage cookies

You can set your browser to not accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.


Privacy policies of other websites

The Morsel, Inc. website contains links to other websites. Our privacy policy applies only to our owned and operated platforms, so if you click on a link to another website, you should read their privacy policy.


Changes to our privacy policy

Morsel, Inc. keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on December 16th, 2019.


How to contact us

If you have any questions about Morsel, Inc.’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.


Email us at:


How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Morsel, Inc. has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office in your home country (applicable to European-based customers only).

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